Finally, knowledge structures and production systems are discussed in greater detail. These elements include the task environment, problem perception, general goals and values, knowledge structures and production systems. In addition, we suggest that more effort should be directed at understanding consumer decision making in "real world" situations, A conceptual model is presented which identifies the critical elements that affect the selection of a particular decision process. We suggest that in examining consumer decision making, more effort should be directed at understanding why consumers use a particular processing strategy instead of simply describing the resulting process. Merrie Brucks, Carnegie-Mellon UniversityĪndrew Mitchell, Carnegie-Mellon University KNOWLEDGE STRUCTURES, PRODUCTION SYSTEMS AND DECISION STRATEGIES Monroe, Ann Abor, MI : Association for Consumer Research, Pages: 750-757.Īdvances in Consumer Research VolPages 750-757 Merrie Brucks and Andrew Mitchell (1981) ,"Knowledge Structures, Production Systems and Decision Strategies", in NA - Advances in Consumer Research Volume 08, eds.
It's about researchers and practitioners working together in ongoing and meaningful ways.ABSTRACT - We suggest that in examining consumer decision making, more effort should be directed at understanding why consumers use a particular processing strategy instead of simply describing the resulting process. The researchers point out that the co-production of knowledge, in which researchers, practitioners, stakeholders, and decision-makers interact in processes of climate change adaptation, requires that different approaches be matched to the types of decisions and decision-making contexts at hand. In the same special issue, Mach co-authored a paper on how the "co-production" of knowledge has fared for climate change adaptation. "However, often this knowledge is not as useful for people as it might be." "Current knowledge on climate change risks and response options has an important role to play in informing society's choices and decisions in a changing climate," said Mach. In the article, "Actionable knowledge and the art of engagement," Mach discusses the different approaches for making knowledge actionable, many of which involve increasing interactions between researchers and stakeholders in different ways. The researchers suggest a set of best practices to support climate change adaptation into the future. They discuss insights emerging across disciplines on the relationship between knowledge and action in decision-making surrounding climate change. In a special issue of the journal Current Opinion in Environmental Sustainability, Mach and colleagues delve deeper into the question of what knowledge is most critical - and how it becomes useful to people increasing their preparedness for climate change.
"If we want decision-makers to make the best use of critical new information, we also need to support learning before, during, and after each decision point." "Education goes way beyond K-12," said Feinstein. Their paper, "Three roles for education in climate change adaptation," argues that educational tools - including schools, simulations, and on-the-job training - have the potential to substantially accelerate the adaptation process. Feinstein, an associate professor at University of Wisconsin-Madison, describe the importance of education in adapting to climate change. In an article for the journal Climate Policy, Mach and coauthor Noah W. "Because climate change is long-term with widespread impacts, knowledge of the risks is particularly important for prudent societal investments." "Keeping people safe as the climate continues to change is a big challenge," said Mach, an associate professor of marine ecosystems and society at the UM Rosenstiel School.
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